March 6, 2014, Ann Arbor, Michigan – Sustainability and recycling consulting firm, RRS, announces JD Lindeberg, Principal and President, will participate in a panel discussion on China’s Green Fence at the Plastics Recycling Conference (PRC) March 11-12, 2014 in Orlando, Florida. In addition, SERDC 120, a project powered by RRS, will be featured during the conference plenary, Planning for Tomorrow’s Recycling Challenges.

China developed the Green Fence in response to the increasing contamination levels in imported recyclable commodities, which resulted in the need for additional processing and the disposal of more materials in China’s landfills. The Green Fence was established in early 2013 and has turned away numerous containers that exceeded the 1.5% contamination threshold, causing lost revenue and additional shipping costs for the recyclers from the originating country.

“The Green Fence could be viewed as a barrier or obstacle to the recycling value chain, when in actuality, it is attempting to ensure recycled materials find their way into new products instead of the landfill,” states Lindeberg. “In fact, this quality assurance of recycled commodities has put a spotlight on opportunities within North America – improving sorting and baling capabilities, increasing local sourcing of quality recycled materials, improving access for recycling, and designing for next life.”

SERDC 120, convened by the Southeast Recycling Development Council (SERDC) and powered by RRS, is a collaboration of companies, trade associations, and public entities with the combined goal of defining clear opportunities for public-private partnerships designed to increase recovery in the U.S. Keefe Harrison will outline the SERDC 120 project and the benefits of collaboration.

The Green Fence panel discussion Plenary 4: The Other Side of Green Fence, will take place Wednesday, March 12, 2014. SERDC 120 will be discussed during Plenary 3: Planning for Tomorrow’s Recycling Challenges also on Wednesday, March 12, 2014.

More information on the conference can be found at

J.D. Lindeberg

JD Lindeberg, PE, is a Principal and President of RRS, and has worked for 30 years with leading private and non-profit institutions on sustainable business planning, financial assessment and infrastructure development. JD’s extensive practical knowledge in strategic advising, biomass energy systems, capital project planning, design engineering, organics and green housing projects are leveraged by many business sectors, including commercial developers, hospital systems, and the food and beverage industry. He has pursued the development of environmental and sustainable technology through his involvement in the Environmental Capital Network and his own ventures in green home and resort construction. JD serves as the Past Chair on the Clean Energy Coalition, Managing Partner of the Co-housing Development Company and is a visiting faculty member at the University of Michigan, teaching sustainable economies. JD received his BA in Engineering Sciences from Dartmouth College, his MS in Civil Engineering Concentration in Geotechnical Engineering from Stanford University, and his MPA in Public Affairs, Concentration in Domestic Policy Analysis with Environmental Certificate from Princeton University. JD has his Professional Engineer License and is a LEED Accredited Professional.

About RRS

Founded in 1986 and headquartered in Ann Arbor, Michigan, RRS is a sustainability and recycling consulting firm that strives to create a world where resources are managed to maximize economic and social benefit while minimizing environmental harm. The firm has cutting-edge professionals, engineers, economists, and communication specialists who share this vision and possess core strengths in materials and recovery, life cycle management and applied sustainable design. RRS serves both the public and private sectors to manage change in a resource-constrained world.

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