Samantha Kappalman joined RRS in January 2023 as a senior consultant bringing nearly three decades of experience in marketing and communications, advocacy, stakeholder engagement, community outreach and public policy for government and NGOs at the local, state, and federal levels. Samantha will focus on RRS’s public policy work as part of the Signalfire team as well as strategic communications and stakeholder engagement.

Topical Expertise

  • Recycling
  • Product Stewardship
  • Climate Change
  • Water/Air Quality
  • Policy drafting, tracking, and analysis
  • Political landscape analysis
  • Stakeholder Engagement
  • Strategic Communications
  • Speechwriting
  • Crisis Communications
  • Media Relations
  • Digital Marketing
  • Marketing & Communications ROI data analysis
  • Writing
  • Copyediting
  • Advertising

Recent Speaking Engagements/Publications


  • Master of Arts degree in Public Affairs Reporting, University of Maryland, College Park
  • Bachelor of Science degree in Journalism, University of Florida
  • FEMA Crisis Communications
  • Project Management, State of Maryland