Effective Resident Education Requires Careful Messaging

Effective recycling education requires strategic planning to overcome barriers like language differences, accessibility issues, and confusion about messaging. RRS consultants shared insights at the Resource Recycling Conference on how to design impactful communication campaigns, highlighting the importance of audience understanding, avoiding jargon, and utilizing multiple channels to reinforce messages and boost recycling participation.

"Everything that works in smaller communities works in bigger ones, too"
– Annie White, Senior Consultant, RRS