Scaling & Driving Circular Economy Solutions

A circular economy needs existing solutions to scale and improve while innovative ideas feed the pipeline of new solutions. NextCycle takes both approaches to advance circularity. Read more about this approach in a Resource Recycling, Inc. article.

"The looming urgency to shift to a circular economy puts pressure on the adoption of existing and emerging solutions, but the ideal and immediate rollout of comprehensive solutions all at once is unrealistic if any part of the Diffusion of Innovation Theory stands true."

Written by:

Keira Higgins, RRS Consultant